TELFAR CLEMENS DURAG

The message of Black excellence in fashion has been embedded in Telfar designs since the company was founded in 2005. The brand's statement of, “It’s not for you—it’s for everyone,” holds true with this durag, which elevated to a luxury item by being rendered in silk and adorned with a custom Telfar print. The print on the durag portrays the Telfar logo inside of what seems to be a cotton plant, creating an interesting statement, possibly surrounding reclamation. Four times on the durag the word “CUSTOMER” can be seen as well, emphasizing the consumer aspect of the product and the power that comes with the ownership of new luxury.